Two recently received PR pearls of wisdom

on the subject of getting a briefing out a reporter despite the lack of newsworthy news offered:
"drag them to the water and then hold their head under until they damn well drink"

on the subject of handling a difficult coworker, or anyone:
"begin every response with 'I totally agree,' after that people pretty much stop listening and a few sentences later you can be saying, 'youre an idiot obviously im not going to do anything you say' and they wont even hear you."